Ignasi Giró – Airbus, Toulouse, France
Bio: Ignasi Giró is an empathy-centric designer ideating services, products & brands since 2001. He currently serves as the Head of Strategic Design & Ideation at Airbus in Toulouse. Having worked in Paris, Barcelona, Geneva and Madrid, he is co-founder of regalador.com, one of Spain’s most visited gift shops. He also contributed to SNCF Connect Redesign: A complete overhaul of France’s SNCF mobility services. As an entrepreneur, Ignasi launched Empatree – a chatbot to foster empathy and facilitate agreements – and The Timeless Box – a product that allows users to send gifts to the future. His blend of technology (Master’s degree in Physics) & creativity allows him to approach design challenges from a hybrid perspective.
THE PRESENTATION
Title: “Successfully failing: embracing failure to design meaningful services and products.”
Abstract: Following the publication of his book ‘Teoría optimista del Fracaso’ (An optimistic theory about failure), Ignasi will challenge conventional notions of success and failure, sharing step-backs & learnings gathered designing products and services in startups and big companies (SNCF, Airbus…) between Barcelona, Paris, Madrid and Toulouse.